DE-STRESS SMART MUSIC APP
YEAR
2020
MY ROLE
Team Leader
UX/UI Designer
DURATION
3 Weeks
PROJECT NATURE
Concept Project
PLATFORM
Mobile App
TEAM SCALE
3 Designers
TASKS
UX Research, Service Blueprint, Value preposition, UX & UI Design, Prototype (paper & digital)
PROJECT OVERVIEW
BRIEF
Project objective is to create a music app that differentiates from what is already available in the market. Targeting a specific user group that mainly listens to music at home for relaxing purpose.
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USER
Target Group:
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age 25-31
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working
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listens to music at home
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OUR GOAL
Create a Relaxing Music App to be Used at Home
DESIGN PROCESS
DISCOVER
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Interview & Surveys
with Target Group
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Find Pain Points
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Personas
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User Journey
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DEFINE
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Problem Statement
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Business Value
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Unique Selling Point
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Service Blueprint
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Competition Analysis
IDEATE
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CRAZY 8
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SOLUTIONS
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Moodboard
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Branding
DESIGN
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Paper prototype
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Usability test
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Wireframes
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Digital Prototype
DISCOVER
QUANTITATIVE RESEARCH
32 participants did our survey
How often do our users listen to music at home?
40%
Majority listens to music AT HOME
2-4 DAYS per week
We asked users what they do while listening to music at home,
to better match the music experience with the activity.
63%
WORK
44%
EXERCISE
28%
SHOWER
25%
COOK
QUALITATIVE FINDINGS
We interviewed 10 people, key quotes were:
When I’m home playing music my hands are
usually occupied or multitasking, it would be
great if I don’t need to touch my phone to
switch songs.
Music changes my mood, gives me
a feeling of autonomy & relaxation.
Wish that music can auto-play according to current
time /emotion/ location. (Kitchen/Bathroom/Bedroom)
WHO ARE OUR USERS?
After user research, we created 2 personas based our understand of the target users.
We want our relaxing music app to be able to help 2 type of users:
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Kyle is always stress out as a Cafe owner enjoys music at home to relieve stress.
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Alice is an artist who needs music for inspiration but doesn't want to touch her phone while painting.
AFFINITY MAP
We used affinity map to sort our findings from survey & interviews into 4 sections:
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positive feedback about their current music app
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negative feedback about their current music app
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emotions they have from listening to music
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activities interviewees do to relax
Since our goal is to let users feel relaxed, we recategorised the findings to focus on emotions they have with the music app features and activities.
We find that our target users value most about personalisation, and to let users feel relaxed at home, we want to enhance their feel of autonomy during their "me-time".
Therefore, we narrowed down our music app to tackle the following problem.
PROBLEM STATEMENT
How might we provide users a
RELAXING & PERSONALISED
Music Experience?
CRAZY 8
Crazy 8 is a core Design Sprint method. It is a fast sketching exercise that challenges people to sketch eight distinct ideas in eight minutes.
We each came up with 8 ideas of creative features for our music app. We went for 2 rounds, 1 for each of the below topic:
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What features can let our users feel more relaxed at home?
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What features would let our users feel personalise?
Then we voted the best 4 features out of all ideas, and as a team we elaborated more on the how the features can tackle our problem statement.
SOLUTION
Rhythm of Your Music
A music app with below key functions:
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Handsfree - Voice Control
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A whole Yusic eco-system that works with the app
Yusic smart watch - detects blood oxygen & stress level
Yusic sensors, smart speakers & smart lights
- lets your home surroundings match the music/mood
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Ai Smart Music App
Auto-detect: Stress Level / Time / Weather / Which Room
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Ai Learns about YOUR Music Listening Patterns
Right music for the right room / mood / activity
DEFINE
BUSINESS POSITIONING
What is Yusic?
Smart real-time learning music app/product.
Comes with a whole eco-system that works with the app
- Yusic smart watch, speakers, lights and sensors
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Competitive Advantages (USP):
Smart Eco system providing matching music for
your current stress level, weather, time period, and activity.
What Yusic stand for?
Yusic = You+Music
Smart Music Eco system that enhances your stress-free lifestyle.
WHY YUSIC? JUST BECAUSE IT...
ELIMINATES
The need to manually choose music to
match your current
activity / time / weather / mood / stress level
REDUCES
Stress and the need to touch your phone
at home
RAISES
Awareness to
relieve stress level
on daily basis & opportunity for
multi-tasking
CREATES
Smart Music Eco system for Relaxation & Autonomous feeling
WHAT MAKES OUR SERVICE POSSIBLE?
A service blueprint is a technique originally used for service design, it's a diagram that displays complete picture of how the experience is delivered, end-to-end and surface-to-core,
which ties back to the customer’s experience.
Our service blue print is based on the customer journey of a user who wanted to buy multiple bluetooth speakers to place around the house and came across Yusic's service.
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This helps us identify operation needs in different stages,
from app interface to backend technology and physical products etc.
WHERE DOES YUSIC STAND?
We compared Yusic's features with existing music apps, and Yusic is positioned to be
the most Ai advanced and personalised music app with our unique features.
DEVELOP
PAPER PROTOTYPE
We created a paper prototype to test out basic functions and see if users find our app easy to understand & navigate. We asked them to complete tasks like wearing the smart watch to detect stress level and asked for feedbacks about our design.
Version 1 - Main Page
Simplistic approach to let users play any category with just 1 click
Version 2 of Main Page
Added "Play music by" & took out some of the play buttons.
Feedbacks:
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We wanted users to play any category with just 1 click, however users find it confusing where to press when there are too many play buttons on the same page.
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Users did not get it was a menu to "Play music by" one of the categories, so for version 2 we needed to add text for clearer instruction.
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Users find that the Ai suggestions are great, but they still want a search bar
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"Just Play Anything" should be playing the saved songs users like, therefore we changed it to "favourites" to be less vague.
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WIREFRAMES
According to feedback from our paper prototype, the main menu is a bit confusing. Also we need to place more functions so we changed buttons into a rotating wheel for selecting which category to match with music, also revised the text for users' clearer understanding.
Main Menu
Spinning wheel control to select which category.
Music Playlist
Curve timeline for more ergonomic control
Pairing
Pair with other Yusic devices to work with the music app
Stress Report
Track your stress levels detected from our Yusic watch
DELIVER
UI DESIGN
Yusic's brand traits are: Understanding, Caring, Intelligent, Innovative, Responsive
We selected a color palette that matches this character and applied it to the design.
Main Menu
Voice Control available at all times
Yusic Lights
Save preset lighting
for different mood
Playing Music
with Lyrics
curve timeline for more ergonomic control
Yusic Devices
View which devices are connected
Bathing Playlist
Auto sort songs according to bpm of music for smoother song transition
Device Settings
Control each speakers/sensors individually